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2019 has definitely been a mixed year for our brands and my view is that commercial strategy has driven the difference between the winners and losers. Online players, discounters, Iceland and convenience sectors are all in growth and it’s not news that the traditional multiples are really struggling at a corporate level. Buyer headcount cuts,…

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Product testing can provide you with valuable insights throughout the entire lifecycle of your product so it’s so important that you get the fundamentals right… First things first, you need to fully understand the purpose and objective of your product testing. This will ensure that you get all your questions answered and will just generally…

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By the end of this post you should know… What the 14 main allergens are  How to write them correctly on your label  — It’s a legal requirement for you to tell your customers if any of your food products contain any of the main 14 allergens as an ingredient. The 14 allergens are: celery…

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Young Foodies Associate and brand strategist Alex has taken to the keyboard to share his view on breaking invisible rules and the easiest way to stand out… Nobody likes to think of themselves as a follower.  A sheep. As someone who slavishly adheres to the rules and behaviours set by everyone else.  A herd animal,…

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This week’s blog post is brought to you by one of our vetted preferred suppliers: LevelUp. Shopping behaviours are changing fast. Often faster than brands and retailers can cope with. At LevelUp they understand shopper behaviour and know how to influence it. Check out their top tips below on how to tell a story that…

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Announcing the launch of the Young Foodies Rise to the Challenger campaign!   Rise to the Challenger has come about because, when we asked you if you felt well served by our industry, 81% of you said no. We were blown away by this statistic given that you’re the ones driving the majority of growth…

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With all the trouble we go to jumping through hoops to secure listings with retailers, it only makes sense to have a plan in place to ensure that your hard work produces long-term benefits for your brand. We spoke to YF co-founder Chris to get his current tips for maintaining a listing. Keep it Fresh…

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A few weeks ago we hosted an AMA (Ask Me Anything) Call with our lovely YF Associates and NPD dream team Paola and Laura who answered your burning questions on everything from finding the right manufacturer to best practices when approaching a trial run. See below for the second edition of the call summary –…

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The long season of trade shows is finally coming to an end but the hard work doesn’t necessarily stop there. We know that SO much prep goes into setting up, organising your stand, ordering flyers, getting sample cups… the list goes on. But what about after the trade show? We caught up with an ex-buyer…

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On a recent AMA Call our lovely YF Associates and NPD dream team Paola and Laura answered your burning questions on everything from finding the right manufacturer to best practices when approaching a trial run. Thank you to those of you who joined, and who submitted some really relevant questions. As we covered so much…