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It can be easy to think that selling yourself as a ‘challenger brand’ will help to increase sales. However, it’s important not to lose focus on your product as a commercial proposition. The most successful purpose-driven brands know how to talk about their purpose and product in commercial language. See below for some top tips…

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We talk to brands every day about the struggles of getting set up on Amazon, optimising their online presence and increasing sales. It is clear that Amazon represents a huge opportunity for brands who get it right, so we asked one of our Amazon consultants, James Northcott, to share some top tips. Small brands can…

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At the end of last year, we shared Series 1, Episode 2 of our Young Foodies Blue Plaster Podcast. In this episode our hosts Andy Allen and Young Foodies co-founder Chris Green were joined by former Pudology founder, Lucy Orton, to pick her brains and get an honest perspective on her brand journey… What was Pudology…

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January has come around quickly, and with it comes the predictions for the top food & drink trends of 2020.  This year will see a continuation of the big trends of 2019 including plant-based products, sustainability and ‘better for you’ eating. Plus predictions show a bigger offering in the low and no alcohol category and…

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2019 has definitely been a mixed year for our brands and my view is that commercial strategy has driven the difference between the winners and losers. Online players, discounters, Iceland and convenience sectors are all in growth and it’s not news that the traditional multiples are really struggling at a corporate level. Buyer headcount cuts,…

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Product testing can provide you with valuable insights throughout the entire lifecycle of your product so it’s so important that you get the fundamentals right… First things first, you need to fully understand the purpose and objective of your product testing. This will ensure that you get all your questions answered and will just generally…

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By the end of this post you should know… What the 14 main allergens are  How to write them correctly on your label  — It’s a legal requirement for you to tell your customers if any of your food products contain any of the main 14 allergens as an ingredient. The 14 allergens are: celery…

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Young Foodies Associate and brand strategist Alex has taken to the keyboard to share his view on breaking invisible rules and the easiest way to stand out… Nobody likes to think of themselves as a follower.  A sheep. As someone who slavishly adheres to the rules and behaviours set by everyone else.  A herd animal,…

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This week’s blog post is brought to you by one of our vetted preferred suppliers: LevelUp. Shopping behaviours are changing fast. Often faster than brands and retailers can cope with. At LevelUp they understand shopper behaviour and know how to influence it. Check out their top tips below on how to tell a story that…

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Announcing the launch of the Young Foodies Rise to the Challenger campaign!   Rise to the Challenger has come about because, when we asked you if you felt well served by our industry, 81% of you said no. We were blown away by this statistic given that you’re the ones driving the majority of growth…

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With all the trouble we go to jumping through hoops to secure listings with retailers, it only makes sense to have a plan in place to ensure that your hard work produces long-term benefits for your brand. We spoke to YF co-founder Chris to get his current tips for maintaining a listing. Keep it Fresh…

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A few weeks ago we hosted an AMA (Ask Me Anything) Call with our lovely YF Associates and NPD dream team Paola and Laura who answered your burning questions on everything from finding the right manufacturer to best practices when approaching a trial run. See below for the second edition of the call summary –…

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The long season of trade shows is finally coming to an end but the hard work doesn’t necessarily stop there. We know that SO much prep goes into setting up, organising your stand, ordering flyers, getting sample cups… the list goes on. But what about after the trade show? We caught up with an ex-buyer…

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On a recent AMA Call our lovely YF Associates and NPD dream team Paola and Laura answered your burning questions on everything from finding the right manufacturer to best practices when approaching a trial run. Thank you to those of you who joined, and who submitted some really relevant questions. As we covered so much…

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They’re a long-standing staple of the food and drink industry, but they’re also a huge investment for small brands like you… but are trade shows actually worth it? Done well, trade shows could certainly be worth the investment for your startup brand. But this completely depends on what your brand is, and why you want…

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Part 2 of our online shop series… Co-founder of Snaffling Pig and our fellow Young Foodies Blue Plaster Podcast presenter, Andy Allen shares his top tips on dos and don’ts when setting up your online shop and some tech insights… By the end of this post you should know:  Some do’s and don’t when setting…

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Our Talent Team spend all day every day supporting you guys to optimise your teams and we do that in 3 ways: Hiring permanent team members Hiring contractors or consultants Training team members on Sales, Management and Excel (our “Golden Triangle” of capability needs) It’s all about having the right people with the right skills…

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We’re back with blog number 2 of our Planet Organic series… (If you missed part 1 then check it out here) By the end of this post, you should know: How PO buyers work When to approach a PO buyer  How to maintain your PO listing Buyers at Planet Organic Each category buyer (there are…

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Having started her career in market research for blue-chip clients, Tessa decided to do things differently, bringing the theory of insight closer to reality. So, rather than holding focus groups, she goes into store to watch consumers on autopilot and derive actionable learnings to help brands cut through. We caught up with Tessa to learn…

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A few weeks ago we hosted an event with Planet Organic’s Buying Director Al Overton. Al joined us to share an insiders’ view on how Planet Organic works and what they expect when working with suppliers. We had a huge turn out for the talk and we followed up with a very insightful Q&A session…

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Have you… developed a new type of packaging? Re-formulated or improved your product in the past 2 years? Created a product based on scientific evidence? If any of the above resonates with you then you should be claiming R&D credits (don’t switch off just yet). R&D tax credits are FREE MONEY from the government recognising…

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We know that making sure your labels are compliant isn’t always a breezy process, and if you’re not from a food and drink background it’s a whole other story. So to make your lives that little bit easier our Compliance experts have come up with the most common mistakes they see when it comes to…

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A few weeks ago, we caught up with Caine from the bioplastic producer Floreon, B Corp ambassador Ryan from PROPER and Adele from the Sustainable Food Trust to learn more about best practices when it comes to sustainability. See below for some top-level info on what we learnt… B CORP What is B corp? Certified…

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Earlier this week, we hosted our Marketing 101 event with marketing whizz Letty from the Mind Collective and our resident PR expert Lishai to delve into the world of marketing and PR. We started the session with a quick break down on what marketing actually means and what you need to be focusing on as…

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Co-founder of Snaffling Pig and our fellow Young Foodies Blue Plaster Podcast presenter, Andy Allen shares his top tips on what you should consider before setting up your online shop and how to differentiate your product offering. Ah the internet: creator of amazing opportunities, source of excellent cat pictures and great leveler of the playing…

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Julia Glotz is The Grocer’s managing editor; she’s in charge of how the magazine runs day-to-day and commissions their comment, opinion and feedback pages. A while ago we spoke to Julia to find out what she and the team look for in a story and how to get your pitch right… What direction is The Grocer…

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We all know legal isn’t the most sexy part of the business. But usually, the least exciting things are the most important! Our view at Young Foodies is that you don’t need to overkill legal in your early stages but there are certain things that you cannot avoid – they’re absolutely critical. That’s why we…

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A few weeks ago we posted a blog post introducing you to the world of grocery and next on the agenda is an intro to out of home (broadly defined as everything that isn’t grocery). See below for our break down of OOH and some of our top tips: High street High-street is pretty much…

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Your manufacturer in many ways is at the heart of your business, so knowing how they work and establishing a relationship with them from the outset is incredibly important. Recently we held an AMA call to answer your questions on the topic, ranging from how to scope out a new manufacturing partner to the must-haves…

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We recently got together to discuss all things fundraising and investment, led by myself (Justine from YF Funding) and Thea. As with other AMA events, it’s completely guided by the questions you ask, so thank you to those that made it a great discussion! We say this often, but there’s never been a better time…

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Young Foodies News We don’t quite know how this has happened, but it appears to be March already. These past few months have whizzed by, but fear not as Young Foodies are here with our monthly update to keep you in the know. See below for upcoming events, blog posts and industry updates! Upcoming Events…

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We know product label compliance is intimidating at the best of times, and with Brexit around the corner the uncertainty doesn’t help. Below we have summarised the government’s key labelling considerations (some changes are expected from end of March, and some by December 2020). If you’re struggling to get your head around the complexities then…

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Context – The retail landscape We’re living in a time of significant change… Mega-mergers; blending of channels; the rise of the challenger brands; and the decline of traditional business have all been driven by consumer demand. There has been a shift towards health & convenience based purchases, people are interested in cool brands and want…

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We know that finding and setting up with a manufacturer is one of the most challenging parts of running a food or drink business, but it is fundamental to building a scalable business. There are 4 main workstreams to this project: ⚙️ The operational workstream (can they make your product in the quantities and format you…

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Last Thursday we held an AMA webinar lead by Young Foodies co-founder Thea to talk product recall. Product recalls are not uncommon and can be incredibly expensive so, naturally, we received many questions surrounding the dreaded topic. The call began with a short but insightful summary on the general basics of product recall and then…

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How can an individual or company that has invested time and effort and often resources to create a unique recipe, protect that creation? And differentiate themselves when their competition all have similar tasting recipes? One major difficulty is disclosure requirements. Unlike other industry trade secrets, the ingredients in your product need to be publicly available…

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On Thursday this week, we held an ‘Ask Me Anything’ Call on how to market your product to consumers, we were joined by YF specialist and marketing legend Wayne and we’ve created a short summary of the call and the key topics below: Topline advice Every brand will be at a different stage of their…

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By the end of this post you should know… The basics – what is a policy? The must-have polices for a UK business The nice-to-haves and why they can be worth having Some of the other policies that exist that you could put in place What is a policy? A policy is simply a piece…

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Young Foodies News We hope that January is treating you well so far! The road to success as a challenger brand isn’t always easy but we’ve no doubt that with your incredible product, innovation, determination and Young Foodies support you’ll smash it. We have reflected on your feedback and have created an exciting new event calendar,…

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Yesterday we held an Ask Me Anything call on how to develop your product and its quality and were joined by our resident NPD expert Laura Swan to help answer your burning questions. Thank you so much to everyone who joined onto the call; these calls are always so valuable and are great opportunities to…

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A few weeks ago some of the Young Foodies team attended a Food & Drink Federation Event on the Food & Drink sector challenges, there were some great speakers whom discussed plastic regulation and future proofing. We have filtered down the 2.5 hour discussion for you below! Well worth a read – check it out.…

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Young Foodies News We are currently offering 20% off our Operations MOT until the end of 2018! Over the course of 2 weeks, our team of experts will be onsite and offsite assessing everything and we’ll put together a full plan of action. Interested? Email Rosie to learn more! Psst.. We are running an Ask Me Anything: How to…

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Last week we held an Ask Me Anything webinar to talk about marketing and PR and were joined by our resident PR expert to help answer your biggest questions. These sessions are really important and give you the chance to ask specific questions to our experts, so thanks so much to everyone who dialled in…

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As the saying goes… ‘we all make mistakes’, but what happens if we don’t have to make them? Our co-founder Chris Green has shared his insight on how to overcome some of the most common and costly mistakes made by scale up brands. Check it out below: When I joined Ella’s Kitchen it was already…

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We are incredibly excited to announce that Young Foodies have partnered with GS1 UK to make barcoding simpler and easier for challenger food and drink brands. GS1 UK is the authority in barcoding processes and standards, having scanned the first barcode 40 years ago. Original GS1 barcodes help businesses uniquely identify, capture and share information,…

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Young Foodies News Our Early Bird Tickets are almost all gone for our big YF Christmas party extravaganza and as a thank you for being such amazing members of the YF Lite community we have a discount code for you to get 15 % off – follow this link to BUY NOW and enter the…

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This Wednesday we held an Ask Me Anything call with our co-founder Chris Green to discuss all things Operations and Supply Chain. Thanks to everyone that called in and made it a really interesting session, we hope you found it useful! Here are the top 6 questions that we covered and a few summary notes…

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What are back to front margins and why should I care about them? By the end of this post you should know: What back to front margins are Why retailers prefer B2F What B2F means for you Retailers increasingly want to introduce Back to Front (B2F) margins for simplicity and control – but what is…

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The importance of finding a manufacturer that suits your needs cannot be underestimated, and we’ve updated our Global Factories List to help! It’s a crucial step to take your product out of the kitchen and into a more scalable production environment. You may already have a manufacturer, but it can be prudent to consider a contingency…